How to Create a Website for Your Business

A Step-by-Step Approach That Works

Step 1: Start With Strategy (Not Design)

Before you touch a platform or template, answer this:

What is this website supposed to do for the business?

Is it meant to:

• Generate inquiries

• Sell products

• Educate before selling

• Build trust for higher-ticket offers

• Support scaling and automation

Most DIY websites fail here.

People design pages without knowing the job those pages need to do.

This is why at Struxent, every website starts with strategy first. Without it, design becomes decoration.

Step 2: Get Clear on Your Offer

If your offer isn’t clear, your website won’t be either.

You should be able to answer, in one sentence:

• Who this is for

• What problem you solve

• What happens next if someone works with you

A common mistake I see is businesses trying to say everything at once.

That creates confusion, not credibility.

Your website doesn’t need to explain your entire business.

It needs to guide visitors toward one clear decision.

Step 3: Plan Your Page Structure Before You Build

Pages are not random.

At minimum, most business websites need:

• Homepage (clarity and positioning)

• About page (trust and context)

• Services or product pages (conversion)

• Contact or next step

What matters is not how many pages you have, but how they flow.

If visitors don’t know where to go next, they leave.

This is where many template-based websites fall apart. The structure looks good, but it’s not built around your business goals.

Step 4: Write the Copy Before You Design

This is where DIY usually breaks.

Designing first often leads to:

• Pretty layouts with empty meaning

• Copy squeezed into boxes

• Trend-driven sections that don’t explain anything

Your words should lead.

Design should support them.

Even simple, clear copy will outperform beautiful but vague messaging.

If writing your own copy feels overwhelming, that’s usually a sign the strategy needs refinement first, not more inspiration.

Step 5: Choose the Right Platform (If You’re DIY)

If you’re creating your own website, the platform you choose matters more than people think.

This isn’t about picking “the best” tool.

It’s about choosing something that won’t limit you six months from now.

For beginners, I generally recommend no-code platforms that let you focus on structure and content instead of fighting technical setup.

Two platforms I often see work well:

• Framer

  Framer is a good choice if you want more flexibility and visual control. It’s no-code, but gives you freedom to adjust layouts, spacing, and structure easily. Great if you care about how your website looks and want room to refine it as your brand grows.

  
  

• Wix Studio

  Wix Studio is better if you want an all-in-one platform. It offers a more complete back-office dashboard with built-in tools for content, forms, basic marketing, and analytics. Ideal if you prefer managing everything in one place with less setup.

Both are good starting points if you want to build something clean, functional, and easy to maintain on your own.

The bigger mistake isn’t which platform you choose — it’s choosing one just because it’s trendy or cheap, then realizing later it can’t support your growth.

A website should be able to evolve as your business evolves.

And when your needs go beyond templates — complex structure, clearer conversion paths, or scaling — that’s usually when it makes sense to design a website with intention or work with Struxent to get it right from the foundation.

Step 6: Design With Purpose, Not Trends

Trends come and go.

Your business goals shouldn’t.

A website that “looks modern” but:

• Confuses visitors

• Hides important information

• Prioritizes aesthetics over clarity

…will always underperform.

Design should make decisions easier, not harder.

This is one of the biggest reasons growing brands eventually seek expert support. Not because they can’t build a website, but because they want it to work.

Step 7: Launch, Learn, and Improve

A website is not a one-time project.

After launch, pay attention to:

• Where people click

• Where they stop scrolling

• What questions keep coming up

These signals tell you what needs refinement.

Iteration is where good websites become great.

When DIY Stops Making Sense

Creating your own website can work in the early stages.

But DIY often breaks when:

• You’re ready to scale

• Your offers are premium or complex

• You need trust to work before conversation

• You want your website to sell while you sleep

That’s usually when founders realize they don’t need another template.

They need a website built with intention.

If you’re at that stage, this is where working with a studio like Struxent makes sense — to design a website that scales, not just one that exists.